About Us

John Morrison
Founded in 1997, Connecticut Sign Service, LLC has grown into a trusted partner for medium and large businesses across New England, providing turnkey signage solutions that help companies build and strengthen their brands. With more than 25 years of industry experience, Connecticut Sign Service delivers the expertise, reliability, and customer focus that organizations depend on to bring their brand identity to life.
Founder John Morrison’s entrepreneurial spirit emerged early—working at a boat yard in Clinton, CT at age 12 and later starting his first business as a high school student. Just after graduating Quinnipiac College in 1989, John founded Strategic Design Group, which later evolved into Connecticut Sign Service. His vision has always been clear: combine craftsmanship, innovation, and service to create signage solutions that not only stand out but also stand the test of time.
Today, Connecticut Sign Service partners with clients across industries—including retail, healthcare, banking, hospitality, and corporate campuses—to design, manufacture, and install comprehensive brand identification programs. The company’s reputation is built on long-term relationships, a customer-first approach, and a commitment to delivering results on time and on budget.
With service throughout the Northeastern United States, Connecticut Sign Service continues to thrive as a family-oriented business rooted in integrity, service, and excellence.